Whalar Group Acquires U.K. Creator Management Company Sixteenth

Whalar Group has acquired U.K. talent management company Sixteenth, Variety has learned.

Sixteenth, which was founded in 2017 to manager creators and extend their professional lives, will merge with Whalar’s own talent agency, Whalar Talent, although retain its original name.

The result will be a 360 management company that enables creators and influencers to sustain long-term success through partnerships with world-leading brands as well as enabling them to build their own businesses and grow their platforms.

Current Whalar Talent president Victoria Bachan will take over as president of the newly created company, reporting to Whalar Group co-CEO and co-founder James Street. Sixteenth founder Danny Lowney will stay on through the integration period to ensure continuity and optimize the transition. He will then move into an advisory role while developing a new offering within Sixteenth.

Sixteenth’s executive team includes COO Fan Jozsa, U.S. Amron Lopez, and U.K. director of talent Kiera Pérez.

Following the merger, Sixteenth will boast 44 managers across the U.S. and EMEA who represent 300 creators. Among them are canine personality Doug the Pug (3.7 million followers), YouTuber Eleanor Neale (2.8 million followers) and Instagram creator Joe Ando-Hirsh (2.8 million followers).

“By joining forces, Sixteenth is poised to elevate its mission to unprecedented heights and truly shape the future of the creator economy,” said Bachan. “I couldn’t be more excited to lead this next chapter—our partnership is built on deep, organic relationships, a relentless pursuit of excellence, and an unwavering commitment to being a transformative force in this industry. Together, we’re not just helping creators amplify their voices—we’re empowering them to expand their influence, maximize their impact, and build careers that go well beyond.”

Lowney added: “We couldn’t be more thrilled for this partnership to come to life. Sixteenth’s ethos is built on top of the idea of extending creators past their ‘15 minutes of fame’, as a nod to Andy Warhol’s famous quote. This move feels like we’re giving our whole company – both our incredible team and our creators – our own version of going beyond 15 minutes, writing our next chapter. This cements our position on the global stage and bolsters our own longevity as a company.”