NewJeans Is Calvin Klein’s Newest Brand Ambassadors, Launch Campaign

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

K-pop sensation NewJeans — comprised of members Minji, Hanni, Danielle, Haerin and Hyein — are the newest brand ambassadors for Calvin Klein, and CK announced the news the best way they know how: a buzzy ad campaign.

The ’90s-inspired campaign marks the final chapter for the brand’s Fall 2024 series, which has also starred CK favorite Jeremy Allen White and Alexander Skarsgard. The imagery, shot by Gordon von Steiner, sees the group members posing in the brand’s newest lineup of jeans, tees and outerwear such as the bestselling ’90s Straight Jeans and Denim Trucker Jacket — both currently 36% off.

“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”

The campaign also includes a video component featuring the girls dancing along to “It Girl” by Kah-Lo, Karma Fields & Associanu. 

Since their July 2022 debut, NewJeans has charted on the Billboard Global 200 for 37 consecutive weeks (the longest of any K-pop female act), achieved more than 4.3 billion streams and secured brand partnerships with Coca-Cola, Apple, Levi’s and, now, Calvin Klein. In other words, they’re total K-pop darlings who, with the release of new tracks “Bubble Gum” and “How Sweet’’ this past May, are positioning themselves for a massive 2025 world tour.

Shop through some of the best pieces in their Fall CK campaign below: