Max to Launch in Seven Asian Territories in November

Warner Bros. Discovery has confirmed that its streaming service Max will launch in seven territories in Southeast Asia next month.

From Nov. 19, it will be available in Indonesia, Malaysia, Philippines, Singapore and Thailand as well as Taiwan and Hong Kong.

Max will offer a choice of different plans. Full details about pricing will be announced in the coming weeks and will vary by country and provider. Mobile-only plans will be available in Indonesia and the Philippines, and via select providers in Indonesia, Malaysia, Philippines and Thailand.

WBD currently operates a stopgap HBO Go streaming service in parts of East Asia. Max represents both a better technology platform and a wider content offering.

WBD pitches Max, which has launched in North America and multiple international territories, as “a brand new streaming experience [..] bringing fans blockbuster movies, groundbreaking series, iconic hits, engaging real-life content and family favorites through a strong product experience.” It had its first launch in Asia at the end of September as a branded environment, with its own user interface, within the Japanese streaming platform U-Next.

Max, subscribers can create up to five unique profiles, each customizable, receive content picks based on viewing habits and customize profiles for kids, curated with age-appropriate content and parental controls.

Entertainment brands carried by the platform include HBO, Cartoon Network, Max Originals, Discovery, TLC, AFN, Food Network, ID and HGTV. Content franchises include “Harry Potter” and the DC Universe.

“Building on successful launches in the U.S., Latin America and Europe, Asia Pacific represents the next phase of Max’s globalization, making Max available now in over 72 markets with more to come in 2025,” said JB Perrette, CEO and president of global streaming & games at WBD.

“Warner Bros. Discovery has long entertained fans across Asia Pacific with culture-defining content from powerhouse brands. For the first time, this programming will be available in a brand new streaming app for regional audiences, with Max combining incredible breadth and depth and a best in class viewing experience,” said James Gibbons, president at Warner Bros. Discovery, APAC.