Luminate Launches Index Chart to Measure Impact of Brand Partnerships

Bay Area hardcore quintet Scowl has signed with the Dead Oceans label — a division of Secretly that is home to Phoebe Bridgers, Mitski, Japanese Breakfast, and others — and have launched the partnership with a new single “Special” and video. The single was helmed by Grammy-nominated producer Will Yip (who also worked on the band’s EP “Psychic Dance Routine”) and mixed by Rich Costey (Interpol, Fiona Apple, Vampire Weekend) and it seems likely more new material is on the way.

+ Entertainment industry data partner Luminate has launched its new Luminate Index, a chart designed to measure a music artist’s influence for brand partnerships and beyond. The tool is fueled by Luminate’s streaming data, served directly from all major streaming platforms including Spotify, Apple and Amazon, along with its global consumer research insights. Index covers five key areas: the artist’s music streaming footprint, the artist’s social media footprint, public awareness of the artist, public appeal of the artist, and overall fan engagement in relation to the artists live shows and other events. The data-backed model was constructed for brands, agencies, labels and others to use it as an asset in evaluating the benefits of each artist when it comes to partnerships, endorsements, marketing campaigns, creative integration and beyond. To learn more about the new Luminate Index, visit: https://luminatedata.com/luminate-index/ 

See below the ten highest artist scores from the first iteration of the Luminate Index, published Q3 of 2024:

The announcement comes alongside the news of Luminate’s new deal with Sony Audio, which sees the company providing high-level, data-driven insights and consultation.

Speaking on the news, Luminate CEO Rob Jonas said, “Existing at the center of all things entertainment and data, Luminate is uniquely positioned to see and analyze information that is invaluable in identifying cultural trends. Beyond measurement, a job we take very seriously when it comes to verifying final data for the weekly Billboard Charts and the new Streaming Original Charts with Variety, we are a company that can extract insights across all areas of entertainment and fan engagement. Our goal with this new tool is to provide artists, brands, labels, talent representatives and more with intelligence that will allow them to make more informed business decisions.”

“As an audio brand heavily focused on music, entertainment, and culture, verifiable proprietary data has never been more important given the current speed of trends,” says Sony’s Jordy Freed. “Luminate is a proven leader in harnessing data and insights to demonstrate tangible customer behavior across music, film, and television. We are incredibly excited to be a ‘Day-One’ Luminate brand partner, which equips us with invaluable tools to strengthen our cultural compass and benchmark our investments connecting to fandoms.”

+ Warner Chappell Music and LEX Music Group have announced the signing of singer-songwriter Taylor Austin Dye to a global publishing deal. The Kentucky-born singer released her debut album, “Out of These Hills,” last year and has been touring extensively across the U.S. She makes her Opry debut on Nov. 9 and her sophomore album, “Sick of Me,” drops six days alter.

“Signing with Warner Chappell is a dream come true,” said Dye. “I’m excited to work with such a talented team and to be part of a venture that supports new songwriters. I look forward to what we can create together.”