Info, Details, How to Enter

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.

Super Bowl champ Jason Kelce may be newly-retired from football, but the NFL star has taken on another starring role as the first-ever Marriott Bonvoy fanbassador.

As part of the new partnership, the Philadelphia Eagles legend is teaming up with Marriott Bonvoy to promote exclusive football-related experiences that Bonvoy members can bid-on all season long. The offerings culminate in a chance to join Kelce in the run-up to Super Bowl 2025 in New Orleans.

Kelce will debut a new “Marriott Bonvoy Moment” every Thursday throughout the NFL season, with Bonvoy members able to use their points to bid for the experiences. In addition to the Super Bowl activation, the “moments” range from joining Kelce at a gameday pool party in LA, to hanging with the seven-time Pro Bowler at a Marriott hotel in Philadelphia, to getting decked out in custom pieces from designer Kristin Juszczyk (who famously designed a jacket worn by Taylor Swift).

While some Bonvoy Moments are available by redeeming points, others will be up for auction, with the person bidding the highest number of Bonvoy Points taking home the experience. One of the experiences up for grabs: a chance to announce a draft pick live on stage at the 2025 NFL Draft. The winner will also have access to the Marriott Bonvoy draft party, with surprise appearances from players and coaches.

As Marriott explains, “Every Marriott Bonvoy member can transform their travel and everyday purchases into unforgettable experiences… with even just a single point unlocking the potential for extraordinary opportunities.”

Kelce stars in a new commercial for Marriott Bonvoy, joking about his new “full-time fan” status while attempting to help out around a Courtyard by Marriott hotel.

“During my playing days, I was able to see and experience first-hand the unrivaled passion of NFL fans. Now, finished playing, I could not be more excited to spend my first season as a full-time fan helping fuel those same passions by teaming up with Marriott Bonvoy and Courtyard by Marriott,” Kelce says in a release. “This collaboration is about celebrating all of the things that make NFL fans special and providing them opportunities to get closer to the game they love like never before.”

Kelce played 13 seasons in the NFL, spending his entire career with the Philadelphia Eagles. In addition to working with Marriott Bonvoy, Kelce also hosts a successful podcast with brother Jason, and was just announced as a commentator for ESPN’s Monday Night Football coverage.

The All-Star center was also the subject of a 2023 Amazon Prime documentary titled “Kelce.” The film is now streaming free for Prime members here.