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Prime Video will soon offer Apple TV Plus as a subscription add-on and this could be our biggest hint of an eventual bundle

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While Apple and Amazon compete in the world of earbuds, smart speakers, and streaming set-top boxes, the two technology behemoths are partnering on the best streaming services. Later in October 2024, Apple TV Plus will be available through Prime Video as an add-on subscription at $9.99 a month (USD).

That’s the same price as a subscription to Apple TV Plus, but the addition to Prime Video is a big one. Amazon’s streaming service and application is already home to a boatload of its own content, but the big appeal – and the company’s hope – is that it’s the one-stop shop for all of your streaming needs. You can already add on subscriptions for Showtime, Max, or Paramount Plus, among others, so Apple TV Plus is a welcome addition.

Prime Video already has subscription add-ons for more than 100 streaming services, so from a billing perspective, it all happens in one place and in one application. Meaning that, if you’re setting up a new TV or traveling, you don’t need to worry about downloading several apps. The big appeal is that it’s all housed within Prime Video, allowing you to have one destination to find the content you want and start streaming quickly… regardless of who’s hosting it.

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(Image credit: Apple)

In the accompanying release, Apple’s SVP of Services, Eddy Cue, states: “We want to make Apple TV Plus and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible.” Considering Prime Video and Apple TV Plus are both available in a large area, this seems more about convenience. For folks already in Amazon’s ecosystem, it could be easier to get subscribers streaming Ted Lasso, Shrinking, or The Morning Show – if you’re new to Apple TV Plus, check out our seven top picks to start with on Apple TV Plus here.


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