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Did Google just steal Apple’s AI thunder, or has Tim Cook got an ace in his back pocket?

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I’m sitting here basking in afterglow of all the new products Google just showed at its Made for Google event, where it launched a raft of new Google Pixel 9 phones, Google Pixel Watch 3 and Google Pixel Buds 2 Pro. While the new phones would normally be the stars of the show, this time they played second fiddle to the software that ran on them, specifically Gemini Live, it’s all encompassing AI digital assistant that’s baked right into the heart of Android 15. 

Google demonstrated the best AI feature I’ve seen so far – the ability to talk to your phone and have it answer back, as if it were a human being. This is a next-level digital assistant and Gemini Live stole the show, despite a cringe-worthy moment when the live demo failed spectacularly, twice. Live demos at Google product launches have a long history of going badly, so I’m surprised that Google still continues to do them.




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