Ubisoft Stock Price Gets Big Spike

Rumors have surfaced about a Ubisoft company buyout, causing its stock prices to hit a record high. Following financial turmoil, Ubisoft’s founders, the Guillemot family, have attempted to prevent takeovers of the company in the past, but after a consistently poor performance, the efficacy of the leadership at Ubisoft has been called into question.

Ubisoft is under plenty of pressure, and its leaders want to ensure that its next big release will be as much of a hit as expected. Recently, Ubisoft launched an internal review to figure out how to make an appeal to as many gamers as possible. By identifying and revising flawed patterns in its approach to game development and publishing, the company aims to make itself more “player-centric” and win back its goodwill. These initiatives have been made to benefit the company’s shareholders, in addition to finding an even bigger audience for Ubisoft games.

Reuters reports that Ubisoft shares surged beyond 30% after a Bloomberg report that a company buyout could be in the works. Riot Games owner Tencent is reported to already own nearly 10% of Ubisoft, compared to The Guillemot family, which currently runs the company and owns 15%. Both groups are stated to be considering a buyout of Ubisoft, which could save the business from its financial woes. After the Bloomberg report of the buyout was released, Ubisoft’s share prices rose to 13.34 Euros, marking a historic one-day jump for the corporation.

Ubisoft Stock Prices Jump

It’s become clear that this is a desirable move in the eyes of many Ubisoft investors. Previously, investors such as AJ Investments, a notable minority shareholder, expressed wishes for Ubisoft to go private following a dip in its stock prices. The company’s stock had dipped by 10%, which signaled a potential 10-year-low for Ubisoft, which has been searching for a path toward revitalization.

The general sentiment at hand is that even if Ubisoft is making fairly well-received games, something needs to be done to ensure the sales of said games. Star Wars Outlaws didn’t meet Ubisoft’s sales expectations despite a good number of positive reviews. It just doesn’t seem like the title grabbed enough attention, which is problematic given how fierce competition is within the industry. Naturally, there is a lot riding on Assassin’s Creed Shadows, which ubdoubtedly played a part in its delay to February 14, 2025. There’s a chance that with more time spent polishing the title, it could be a hit that leaves Ubisoft in a better position, which is something the company could really use right now.