Games

Monopoly GO Announces Major New Event

Published

16 seconds ago

November 21, 2024

Christoph Rediske

Key Takeaways

Scopely’s Monopoly GO has earned $3 billion since launch on Android and iOS.
Friendship Pays, a new campaign, features Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell.
The campaign will include multiple videos and TV spots.

Monopoly GO developer and publisher Scopely recently revealed Friendship Pays, a new creative campaign that features several Hollywood stars. Eric Wood, the senior vice president of Scopely’s publishing department, previously revealed that the company has already spent $500 million on Monopoly GO‘s marketing and user acquisition strategies.

Released in April 2023, Monopoly GO is a popular mobile game based on Hasbro’s classic tabletop experience. The Unity-powered title has managed to earn $3 billion in revenue since launching on Android and iOS, according to digital analytics platform Sensor Tower. Scopely has announced a new creative campaign for Monopoly GO that could take the game to even greater heights.

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Friendship Pays, Monopoly GO‘s first global brand campaign, aims to bring the game’s universe to life with the help of four prominent talents, Scopely explained in a blog post. The team consists of Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell, the latter of whom voices Mr. Monopoly. Pratt starred in The Super Mario Bros. Movie, currently the highest-grossing film based on a game, while Momoa is part of the Minecraft movie that is set to release on April 4, 2025. Palmer provided the voice of Senna, a League of Legends champion, for the True Damage single “Giants.”

Monopoly GO Reveals New Friendship Pays Brand Campaign

The Friendship Pays initiative that was created in partnership with advertising agency Omelet is expected to be a long-term creative concept that will span multiple campaigns, according to Scopely. It is also a tribute to the Monopoly GO experience, Jamie Berger, the company’s senior vice president of marketing, said. The first installment of Friendship Pays, which was unveiled on November 18, features the characters exploring GOville, a town that was described as being a blend of the real world and Monopoly GO‘s universe. A cross-platform rollout of the campaign features more than 20 original videos, including two TV spots directed by Henry Scholfield, a music video and commercial director who has worked with Adidas, Samsung, Dua Lipa, and Billie Eilish, among others.

Data provided by Scopely showed that Monopoly GO has been downloaded more than 150 million times. According to the studio, the appeal of its popular mobile title transcends generations and geographies, as evidenced by the fact that Monopoly GO inspired a board game adaptation that launched in August.

Monopoly GO has an ongoing collaboration with Marvel that will run until December 5. This campaign, which is the first of its kind, features exclusive mini-games, events, and rewards. Among the iconic superheroes who appear in the Monopoly GO X Marvel collaboration are Deadpool, Spider-Man, Wolverine, and members of The Avengers.

Roll the dice and get rich in MONOPOLY GO! Own it all by exploring boards and building cities. Play with friends and family to enjoy this new twist on a classic game!

Hit GO! Roll the dice! Earn MONOPOLY money, interact with your friends, family members and fellow Tycoons from around the world as you explore the expanding universe of MONOPOLY GO! It’s the new way to play – board flipping cleanup not required!

Escape, enjoy, dream, scheme and stay in touch with this newly reimagined twist on MONOPOLY! Let everyone’s favorite zillionaire, Mr. MONOPOLY, be your guide as you explore new boards themed after world-famous cities, fantastical lands and imaginative locales.

Experience classic fun and visuals with gameplay fit for your phone! Collect Properties, build Houses and Hotels, pull Chance Cards, and of course, earn that MONOPOLY Money! Play with your favorite game Tokens such as the Racecar, Top Hat, Battleship, and more. Earn more tokens as you go!

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