TikTok expands subscriptions to even more creators

TikTok is expanding its eligibility to creator subscriptions.

Previously known as LIVE Subscription, the monetization feature was only available for creators who stream on the platform. But starting today, Sept. 23, Subscription is available to any creator who is 18 years or older, has at least 10,000 followers, and has accumulated at least 100,000 video views in the past calendar year. LIVE creators previously eligible for the feature will still have access.

LIVE Subscription was first launched in 2022 and was directed at the streaming space, competing with YouTube and Twitch.

TikTok offers three tiers of Subscription. Similar to Patreon, Instagram Subscription, and YouTube membership, users pay a monthly fee to have access to exclusive content, channels, and identifying stickers. Creators can chat directly with subscribers on “Sub Space” and subscribers will have differentiating badges and stickers during LIVEs.

Subscription is rolling out to Brazil, France, Germany, Spain, the UK, Indonesia, Italy, Japan, South Korea, and the U.S. TikTok plans to roll it out to more markets in the coming weeks.

Currently, LIVE Subscriptions start at $2.99 monthly, with some creators charging $5.99. When the feature first launched, TechCrunch reported that prices would be comparable to Twitch subscriptions, which cost $4.99.