MoMA, Samsung team up to add modern artworks into the luxe Frame TV

Samsung is always updating the art available on The Frame TV — its television that, when off, displays a piece of artwork and blends seamlessly into your decor.

But the images available to display is primarily art that belongs in the public domain, which is art that is free to use because the creator has given away their rights or it is old enough that the copyright has expired. That’s why it’s easier to find older pieces of art on The Frame TV than it is to find more modern pieces — but that changed today.

New York’s Museum of Modern Art made 37 artworks from its collection available on the Samsung Art Store. The pieces include Vincent van Gogh’s “The Starry Night,” Henri Rousseau’s “The Dream,” Georgia O’Keeffe’s “Evening Star III,” and Frida Kahlo’s “Fulang Chang and I.”

“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” Robin Sayetta, the Head of Business Development at The Museum of Modern Art, said in a press release. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”

“At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way,” Sang Kim, EVP and General Manager of the North America Service Business at Samsung Electronics, said in the press release. “This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”

The Frame TV is available in multiple sizes, and is currently on sale in 43″, 55″, 65″, and 75″ from the MoMA design store.