Google Maps is tackling fake business reviews

Businesses are trying to game Google Maps with fake reviews and Google has had enough.

Google has started restricting profiles of businesses that are found to have hosted fake reviews. On its support website, Google laid out what exactly can happen to such businesses. Some of the possible punishments include, but are apparently not limited to, the following:

• Businesses won’t be able to receive new reviews for a set period of time

• Existing reviews will be unpublished for a period of time

• Business profiles will display a warning that they have hosted fake reviews in the past

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Google started rolling this out initially in the UK earlier this year, but the policy is supposedly global now, per The Verge. That said, I haven’t personally seen any warnings like this, so I can’t guarantee if they’re appearing in the U.S. yet.

It’s no surprise that businesses would try to exploit the reviews system on Google Maps, given that the app is incredibly popular and one of the most common use cases is to find businesses in a user’s area. However, fake reviews could erode trust in the system, so it’s probably smart for Google to take increased steps against them.