CES 2025: Samsung’s The Frame Pro TV exists now, and old Frame TVs are on sale

SAVE UP TO $1,000: Samsung dropped a Pro version of The Frame TV at CES, and Frame TVs are on sale at Samsung and Best Buy for up to $1,000 off now.

A huge Unpacked event slated for Jan. 22 isn’t stopping Samsung from participating just as hard at CES 2025. New versions of Samsung’s other flagship tech products are dropping left and right, including several TVs. One release that stands out is the one that’s gone viral for blending in: a Pro version of Samsung’s artistic TV, The Frame.

Known for its unique usage of ambient light sensors that dim and matte-ify to appear like legitimate framed art (or blend in with the wall it’s hanging on) when you’re not watching TV, the new Frame Pro features a lighting system never before seen on a Frame model. We don’t know the exact pricing yet, but here’s what we do know.

How is the Frame Pro different from the regular Frame?

The Frame Pro is the first Frame model to use Samsung’s most premium QLED tech, Neo QLED. “Neo QLED” is Samsung’s term of endearment for mini LED, which offer more precise lighting due to their ability to be individually controlled, and the fact that there are more of them (compared to larger LED bulbs).

These baby bulbs allow for deeper, more accurate black tones and more vibrant, more variable bright tones, coming together to produce an image that’s not washed out, and much closer to what you’d see IRL. (Better brightness also means HDR support is actually worthwhile.) Note that the mini LEDs of the Pro are only lined up along the bottom of the screen rather than scattered throughout like a true local dimming arrangement, but still, it’s more local dimming than what non-mini LEDs can provide.

You’ll notice the difference particularly when watching movies in the dark and watching sports in the daylight. When you’re not watching TV, your display options are pretty endless. Upload your own photos or use art from MoMA, the estates of Magritte and Basquiat, and more, totaling more than 3,000 curated works of art at your fingertips.

For the first time on The Frame, you can also mirror content directly from a console or cable box wirelessly using Samsung’s Wireless One Connect box. Because how is it really going to look like framed art if there’s a cable hanging from it?

Though Samsung did announce some new 8K TVs, the Frame Pro is still 4K. Samsung did, however, boost the Frame Pro’s variable refresh rate support to up to 144Hz, making it a more viable gaming TV than the non-Pro models.

The Frame also wasn’t left out of the AI treatment that its other 2025 TVs are getting. Through Vision AI, you can search things on the internet by just clicking on them on screen, enact Live Translate, or control other smart devices in your home.

How much will The Frame Pro cost?

Samsung hasn’t yet disclosed when The Frame Pro will start shipping, or how much it will cost. But we can guess. Taking prices of the 2024 version of The Frame into account (as well as the fact that the Pro version has an upgraded Neo QLED lighting system), it’s likely that the 43-inch The Frame Pro will debut between $999.99 and $1,499.99, the 85-inch The Frame Pro will go for between $4,299.99 and $4,699.99, with the rest of the sizes scattered between.

Speaking of the older Frame models, they’re on sale at Samsung and Best Buy. If you’re already anticipating The Frame Pro being too pricey for your preferences, the 2024 Frames, which came out less than a year ago, are still solid art TVs. The models marked with a 🔥 are back to their Cyber Monday prices, and the ones that aren’t are still within Cyber Monday range by a few hundred dollars.

• Samsung 43-inch The Frame QLED 4K TV — $799.99 $999.99 (save $200)🔥

• Samsung 50-inch The Frame QLED 4K TV — $899.99 $1,299.99 (save $400)🔥

• Samsung 55-inch The Frame QLED 4K TV — $999.99 $1,499.99 (save $500)🔥

• Samsung 65-inch The Frame QLED 4K TV — $1,599.99 $1,999.99 (save $400)

• Samsung 75-inch The Frame QLED 4K TV — $1,999.99 $2,999.99 (save $1,000)

• Samsung 85-inch The Frame QLED 4K TV — $3,299.99 $4,299.99 (save $1,000)

Curious about what else is going on at CES? Mashable’s covering the highlights in all the categories you care about.