Apple’s Mac week: Are you ready?

Apple is launching new Macs next week.

While we already sort of knew that, based on numerous reports and a leaked MacBook Pro, Apple’s SVP of Marketing Greg Joswiak made it official by pre-announcing the announcements on X.

“Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning,” he wrote. “Stay tuned…”

Tweet may have been deleted

A whole week of Apple announcements sounds swell, though one of those announcements could simply be Apple’s earnings results, which are scheduled for Thursday, Oct. 31.

Still, this style of hyping up product launches before they happen is new for Apple, which typically either hosts a big event in which it shows all the new products, or simply drops the products via a newsroom post (as the company recently did with the iPad mini).

So what’s coming next week? M4 MacBook Pro devices are nearly certain, and a redesigned Mac mini and iMac (also with an M4 chip inside) are very likely. But given how Joswiak is framing this as a “week” of announcements, perhaps the company has more in stock? We’ll (start to) find out on Monday.