A24 will host blueberry pie-scented ‘Heretic’ screenings

If you’ve ever wanted to smell a movie, you’re in luck. A24 will be hosting multi-sensory experience screenings of the upcoming horror film Heretic, complete with the smell of blueberry pie.

Why blueberry pie, you may ask? The answer lies in Heretic‘s first spooky trailer. The film, directed by A Quiet Place writers Scott Beck and Bryan Woods, sees Mormon missionaries Sister Barnes (Yellowjackets‘ Sophie Thatcher) and Sister Paxton (The Fabelmans‘ Chloe East) visit the home of the kindly seeming Mr. Reed (Hugh Grant). At first, the young women are hesitant to enter Reed’s house, as they need a woman present. He assures them that his wife is just in the kitchen, baking some blueberry pie.

But when Barnes and Paxton discover that the delicious smell of blueberry pie is just the result of a scented candle, they’ll realize that Mr. Reed is much more devious than he initially seemed — and he has a horrifying series of trials that will test their faith planned for them.

To smell along to Heretic with Paxton and Barnes, head to Alamo Drafthouse theaters on Oct. 30 for the film’s one-night-only scented screenings. The screenings are the result of a partnership between A24 and Joya Studio, which is also behind A24’s scented Genre Candles.

Multi-sensory Heretic screenings hit Alamo Drafthouses Oct. 30. The film hits theaters Nov. 8.