Talpa Studios’ Hit Quiz Format ‘The Floor’ Expands to 20 Countries

Talpa Studios, the independent global content house founded by John de Mol, has revealed that the internationally successful quiz format “The Floor” has reached a new milestone: in just one and a half years, the format has been sold to 20 countries.

Five new territories have joined the list of adaptations, solidifying its position as one of the fastest-growing formats worldwide, with recordings for multiple countries taking place at Talpa’s production hub in the Netherlands.

The latest additions to the list of broadcasters are Finland’s MTV3, Denmark’s TV2, Uruguay’s Teledoce/Canal 12, Chile’s TVN and an Australian buyer as yet unannounced, bringing the total number of markets to 20.

Since its launch in the Netherlands in 2023, the show has been sold in major markets like the U.S., France, Spain and Germany, as well as Latin American and Scandinavian territories. Numerous renewals have already been announced. In the Netherlands, “The Floor” is already airing its third season. In the U.S., Season 2 of “The Floor” – hosted by Rob Lowe – launched on Fox on Sept. 25, with Season 1 streaming on Hulu.

In April, the show was named by research organization K7 Media as the “Format to Watch” in its “Tracking the Giants” format sales report, which was released at MipFormats.

Sebastian van Barneveld, director global distribution at Talpa Studios, said: “’The Floor’ continues to captivate global audiences, adapting and evolving with each new market. The spread of different versions sparks new creative elements, making the format more dynamic and engaging. Its success lies in the strength of its arc, appealing to both live viewers and platform audiences. With numerous season renewals – in both daily and weekly formats – it’s clear that the show’s unique adaptability and lasting appeal make it stand out in an increasingly competitive landscape.”

In “The Floor,” 100 quiz fanatics face off in quiz duels on a giant LED floor divided into 100 equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a large cash prize.

The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from “famous athletes” to “Hollywood actors” and from “iconic buildings” to “mammals.”

Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice and association.

The winner of a duel conquers his opponent’s square, gaining more ground – the loser leaves the game. After eight episodes, the last person standing on “The Floor” wins, in the case of the Dutch version, 100,000 euros.