‘Love Is Blind’ Set for Italian Adaptation

Netflix is launching a local adaptation of “Love Is Blind” in Italy following recent European redos of the hit reality dating show in the U.K. and Sweden.

“Love Is Blind Italy,” which is being produced for Netflix by Banijay Italia, “has begun casting and is now open for Italian residents,” said a Netflix statement that did not reveal when the streaming giant plans to air the show’s Italian iteration.

Since premiering in 2020 in the U.S., “Love Is Blind” has risen to become one of Nielsen’s top 10 most-streamed title 23 times across six seasons stateside while also gaining status as a global phenomenon.

The original U.S. “Love Is Blind” series has so far spawned local adaptations in Japan, Brazil, Sweden, the U.K., Mexico, Saudi Arabia, Germany, Argentina, the UAE and now Italy.

The latest fully produced version of the addictive reality series that is dubbed a social “experiment” in which a handful of singles enter soundproofed “pods” where they then date other singles without ever being able to see their potential companion is “Love is Blind, Habibi” that will debut on Netflix on Oct. 10 and was filmed in Dubai.

The U.K. version, which dropped in August, shared the same synopsis as the U.S. version, following 30 singles who “have signed up for a less-conventional approach to modern dating, and will choose someone to marry without ever meeting them.” The singles hailed from Dublin, London, Edinburgh and everywhere in between, ranged in age from 27 to 38 and included a chicken restaurateur, a techno DJ and a baby photographer.