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Instacart’s AI-powered shopping cart turns shopping into a side quest

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Grocery shopping as a game without checkout lines could make a sometimes tedious errand more bearable thanks to an AI infusion into Instacart’s Caper Carts. Instacart augmented the smart grocery carts with new AI features. They offer a touchscreen that provides navigation guidance to the products you’re looking for, as well as personalized recommendations, discounts, and even a way to make shopping into a kind of treasure-hunting game.

Instacart created the Caper Carts to skip the need for checkout lines. They have cameras, a scale, and other sensors to evaluate items placed within, while the screen lets you know what the cart thinks you just pulled from the shelf using Nvidia’s AI libraries of information about products plus its on-device AI processing platform. You can buy everything before you even get to the front of the store and simply walk out when you’re done. 

The AI in the new Caper Cart offers a lot more than just a faster checkout, though. They come with real-time location tracking to note where you are and lead you to what you want to buy. You can upload your grocery list to the cart with a QR code in the Instacart app, which then displays it on the cart’s screen. It can also do the same for products on sale that pique your interest, offering discounts based on your location.

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(Image credit: Instacart)


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