Choreographer Charm La’Donna Signs With WME

Choreographer, dancer and creative director Charm La’Donna has signed with WME to help build her profile as a filmmaker.

La’Donna choreographed Dua Lipa’s video videos for “Dance the Night” and “Houdini.” Earlier this year, La’Donna took home the MTV Video Music Award for her work on the latter. She previously won in 2019 for choreography on Rosalía and J Balvin’s “Con Altura.”

La’Donna also worked with Lipa on her most recent tour and appearances at the Glastonbury Music Festival. On collaborating with Lipa, La’Donna said, “Your dedication and brilliance is truly inspirational.”

In a statement to Variety, La’Donna said, “I’m excited to join WME, an agency that resonates with my commitment to building my brand and achieving my creative aspirations. Their expertise will be instrumental as I embark on this new chapter in my filmmaking career.”

As La’Donna makes the move into filmmaking, she has also partnered on major campaigns with global brands including Louis Vuitton Fashion Week and Clinique.

According to her website, La’Donna got her start in choreography by touring with Madonna before studying World Arts and Culture at UCLA.

La’Donna is a protege of Fatima Robinson, who choreographed last year’s “The Color Purple” and Beyonce’s Renaissance World Tour.

La’Donna has previously worked with Selena Gomez, The Weeknd, Becky G, Meghan Trainor and Shakira. Next up, her work will be seen in Pharrell Williams and Michel Gondry‘s star-studded musical “Atlantis,” which is set to be released in 2025. The film is described as an expedition into the summer of 1977 in the Virginia Beach neighborhood inspired by the Atlantis Apartments of Williams’ childhood.